Search results for "multisided platform"
showing 4 items of 4 documents
Crowdsourcing as a mode of open innovation: Exploring drivers of success of a multisided platform through system dynamics modelling
2020
This article aims to explore drivers of success of a crowdsourcing platform. The study conceptualizes crowdsourcing as a mode of open innovation and places such a concept within the context of the sharing economy. Upon this framework, the paper analyses the case of InnoCentive, a successful crowdsourcing platform where innovation-driven organizations search for solutions to their R&D tasks. The system dynamics model frames main InnoCentive business processes and offers a causal perspective on the relationships between platform performance—in terms of users base—and resources structure. The discussion on simulation outputs is carried out through a dynamic performance management view of p…
An exploration of digital ride-hailing multisided platforms' market dynamics: empirical evidence from the Uber case study
2020
PurposeThe purpose of this paper is to experiment a dynamic performance management (DPM) approach to explore and assess the business dynamics of digital ride-hailing platforms with a focus on both supply and demand sides, and related interplays.Design/methodology/approachThe research adopts the DPM framework supported by simulation-based experimentations for developing a systemic case interpretation of Uber Inc. and its specific business complexity.FindingsThe emerging scenario analysis reveals that changes in the commission percentage for drivers and cutting prices for customers (car hailers) by competitors have significant impacts on the car-hailing industry.Originality/valueDPM and assoc…
Designing a Multi‐Sided Platform business model assessment framework: a Dynamic Performance Management perspective
2019
The purpose of this research is to offer an assessment framework to validate multisided platform business models. For this aim, we propose a systemic perspective based on the dynamic performance management approach. This approach is particularly effective to make explicit the net of relationships between internal and external strategic resources, the value creation and capture drivers, and the way such drivers influence platform performances. The developed multisided platform business model assessment framework has been tested by using a success and a failure case, respectively, Airbnb and Take Eat Easy. Research originality results from the combination of multisided platform value creation…
Plate-forme contre canal : quel cadre théorique pour analyser la distribution ?
2019
Traditional retailers are facing the competition of new actors born in the internet world. Whereas those physical retailers try to expand online, the virtual operators recognize the need to develop a physical presence in the marketplace. Models of marketing channels are used to implement distribution strategies in physical stores, and the concept of multisided platform is now classically referred to for internet operations. How can those diverging theoretical frames be combined to help managers in their strategic decisions ?